D A G G E R W I N G G R O U P
Brand Identity
Presentation System
Web Design
Presentation System
Web Design
Daggerwing was a global change consultancy helping Fortune 500 firms tackle the people side of organizational change. In a market where many competitors looked and sounded alike, Daggerwing’s brand needed to better reflect the scale and ambition of their work while retaining the human quality at its core.
The creative direction put behavioural science at the centre of the story, creating an opportunity to rethink how the brand could express the relationship between human behaviour and lasting change. The brand’s redesign was rooted in the cross-section of science and humanity. Black-and-white portraits and candid moments gave the photography a raw, human and honest quality, while abstract “brainwave” vectors introduced energy and movement. The signature red they were known for was elevated rather than abandoned and paired with a more expressive colour palette. The result was a bold identity that moved away from familiar consulting conventions while keeping people at the heart of the brand.
website
Presentation template
Brand Guidelines