Systemizing the Presentation

This system is a conceptual presentation design project inspired by Oatly’s bold visual identity and playful brand voice. The objective was to explore how to capture the raw, irreverent energy of a highly expressive consumer brand and scale it seamlessly into a functional presentation toolkit. 

The strategy was rooted in a "softer" Neo-Brutalist design language. By retaining the style's signature honest grid structures and crisp keylines, the layouts achieve an authoritative, modern feel without relying on typical neon overload. Instead, the design system adapts Oatly's warm, natural canvas tones to maintain the unmistakable look and feel of the brand, carrying it over cleanly into reusable slide frameworks. By building this infrastructure within a unified Figma library, the project balances creative storytelling with strict system discipline. Every component and typographic scale is engineered to simplify complex messaging into scannable blocks, creating an efficient engine that empowers teams to deploy on-brand materials faster.