G L O B A L B I O T E C H
Editorial Design
Information Design
Information Design
A leading global biotechnology company was developing a suite of learning resources to help marketers understand competency expectations and support professional development.
The resulting Reference Guide, Marketing Competency Model, and Marketing Competency Guidebook helped marketers move from understanding expectations to assessing where they stood. The competency model wheel became the organizing idea for the suite, with colour helping users navigate the KSAs and see how the different pieces related. An interactive PDF with rollover definitions throughout helped Marketers and Managers complete the forms. The goal was to make a substantial amount of information feel structured, usable and less daunting.
