A M E R I C A N B I O P H A R M A
Visual Storytelling
Information Design
Illustration
Information Design
Illustration
A major American biopharmaceutical company was introducing a new Modular Content model and needed to help stakeholders understand a different way of working.
Rather than explain the model as a technical framework, the process was approached as a story with people at the centre. Custom characters represented the different roles involved — from Creative Operations and Marketing to Reviewers and Agency Partners — giving stakeholders a recognizable point of entry into an unfamiliar process. The illustrations were then used to show how those roles interacted and where each person fit, turning a complicated workflow into something people could follow, relate to and remember.
