G L O B A L M A R K E T I N G
Brand Identity
Presentation Design
Presentation Design
A global communications and marketing services company was rolling out a company-wide initiative that encouraged better and more connected ways of working. Project TAI needed an identity that could give the initiative its own personality and make it recognizable across the organization.
The logo design kicked off the project with little direction beyond the name and the broader ideas behind the initiative. The exploration ranged from understated and corporate to playful and expressive, testing different ways to capture the spirit of TAI before landing somewhere in the middle — modern and confident, with enough personality to feel distinct. From there, a bold palette, hexagonal pattern, flowing wavelengths and photography of real people shaped the look and feel. The system was then translated into a PowerPoint template and presentation decks for stakeholders and senior leaders, with particular attention paid to making even text-heavy slides feel energetic and considered.
FINAL LOGO
WORKING VARIATIONS
TAI Solution Infographic Newsletter
PowerPoint template and sample slides