A m e r i c a n b i o p h a r m a
Visual Storytelling
Illustration
Presentation Design
Illustration
Presentation Design
A major American biopharmaceutical company was introducing a company-wide Modular Content initiative and needed to communicate the change to stakeholders.
Modular content can be difficult to grasp when it's explained through process and terminology alone. The thinking was to replace abstraction with familiar visual metaphors that people could immediately understand. One example used building blocks to represent reusable pieces of content: first scattered across boxes and mixed with things that didn't belong, then sorted into labelled drawers, and finally recombined to create new assets. Custom illustration and metaphor turned an unfamiliar process into something tangible that could be understood immediately.
Select slides from stakeholder decks