C H A N G I N G O U R W O R L D
Editorial Design
Information Design
Data Visualization
Information Design
Data Visualization
Changing Our World conducted an updated study exploring how consumer and employee expectations around corporate responsibility and authenticity had evolved since its original 2018 research. The findings were brought together in a new report for a corporate audience.
The research uncovered a wealth of insights, but the report needed to feel like something people would want to read without losing its professional credibility. The client's existing water-based metaphors provided the creative opportunity: “Anchoring authenticity in a sea of skepticism,” “Come Hell or High Water,” “The Tides Are Turning” and “All Hands on Deck” became more than section titles. They gave the design a narrative thread to work with. Illustrations, iconography, data visualizations and editorial layouts picked up on the theme throughout, allowing the visual treatment to reinforce the ideas rather than simply decorate the research.
